An example of a controversial music video

The prodigy- Smack my bitch up
This music video was very controversial at the time of its release, as the behaviour shown is very graphic.

The whole video is shot from what we assume to be the point of view of a man. This video documents a person going out and engaging in: drug use, car theft, violence. This is very controversial as most other music videos at the time were not graphic. However in recent years, music videos have become more and more raunchy. This is a marketing strategy to create hysteria around an artist's videos which often increases sales.

The prodigy made this music video in an attempt to break down gender stereotypes. We assume we are watching a man's behaviour, because we associate violence with men more than women. Right at the end of the video, the person we have been watching is revealed to be a woman

This video was made at a time when it was assumed that domestic violence was only an issue in hetrosexual relationships, where the man is violent to the woman. Where as in reality, violence is an issue in lesbian couples too. It is clever the way that we are allowed to make our own assumptions about the person before it's revealed.

V/H/S recorder

Today we found an old V/H/S recorder in school. I think filming parts of our music video on this would add an interesting retro effect to our piece, especially when each member is in their chamber of reflection. This old style will help us conform to the genre. We will have to convert the tape to digital format before editing the video.

Here are some photos of the film camera.

 

 Here's George holding the camera

 

Mood board

Here is a collection of photos I got from the internet, they display the basic themes of our music video.