Confirming the use of the song 'Chamber Of Reflection'

Lewis from our group got in contact with Mac DeMarco's record label 'PanacheBooking' to ask if we can use the song 'Chamber Of Reflection' in our music video. We do not need a reply from them to be able to use the music, however not enquiring at all is illegal.

Music video planning

Today we split into our music video groups. In my group there are 3 other people, Harry, Lewis and George. I have never worked with this group, but I know them well and we have decided our main idea for the video.The song we have decided on is Chamber of Reflection by Mac DeMarco. We all know Mac DeMarco's work and we have decided that this song would work well.

The meaning of a 'Chamber of reflection' A Chamber of Reflection is a small darkened room. It is a place for meditation and reflection for candidates to initiate into Freemasonry

We plan to show each member of the band in their own personal chamber of reflection.

Setting/s

• The beach, specifically the north coast of the Wirral. As this has many landmarks such as Leasowe lighthouse would be interesting settings to film
• The school stage. By putting up curtains and setting up some lights we could get some good close up shots of the instruments being played

Mise en scene

• The items shown beside each person in their chamber of reflection are meant to symbolise their own meditative state. Examples of these items would be books, candles and religious symbolism/iconography

The band will be shown all together, then a separate section of film will be dedicated to showing each member individually in their own chamber of reflection.

Jangle pop conventions

The song we have picked for our music video is 'Chamber of reflection' by Mac DeMarco. This song is a mixture of the genres indie rock and jangle pop
it is hard to pin a definitive style on the mixture of these genres. This is why our music video will follow the conventions of the indie rock genre.

Conventions of a digipak advertisement (3)

Britney Spears' album 'circus' is a great example of an album advertisement that creates an image around it. The old fashioned styled poster is a reference to old advertisements for events that are deeply rooted into our entertainment culture, such as the circus. This poster style could also be hinting that Britney is going in a new direction, where she is more experimental and outlandish.